Many of our customers dropped by FAIRYTALE FLOWERS® stand at the world's largest fair for pot plants - IPM2010 in Essen - by the end of January 2010. The stand has been converted to make it possible to present our full FAIRYTALE FLOWERS® assortment in a special showroom. Our intention was to visualize some of our focus areas, both with a view to improving our product assortment and to increase sale.
We presented different examples of mix-containers with Campanula MEE®, Rhipsalidopsis FAIRYTALE FIRE® and Schlumbergera FAIRYTALE FLAME® and our new presentation material including display and poster were there too. In this way we could give our customers a good view of how FAIRYTALE FLOWERS® can be a part of increasing the sale at the retailers. Lavandula and Helleborus are also part of the FAIRYTALE FLOWERS® assortment and were also presented at the stand.
Nicolai Bergmann - Nicolai Bergmann Flowers & Design, Tokyo - had created fantastic eye catchers for our stand, among them this beautiful red bowl filled up with matching FAIRYTALE FIRE®.
We put a FAIRYTALE FLAME® Schlumbergera at a shaker to show how stable our plants are. The plant had a lot of shaking during the 4 fair days, but passed the shaking test with the highest marks. Click the pictures to enlarge.
